Drop 01 · Winter Light

Made once,
loved twice.

Every ASAI piece is numbered and made in a single, tiny run. Loved once by the one who chooses it, and again by the one who wears it.

Shop Drop 01 Find a gift

BR 01 · 1 of 1The Bow Brooch

Next drop Drop 02 is coming. Be first to know. Members hear the date first and shop 24 hours before everyone else.

Drop 01 · Winter Light

Made in tiny numbers. Never remade.

The signature

The brooch,
brought back.

Our most-loved piece, and the easiest to wear. Pin one to a lapel, a shayla, an abaya or an evening bag, and an outfit you've worn a hundred times becomes new again.

Shop all brooches

Crystal flower brooch on a black blazer lapel — i.On the lapel, for the office or an evening out

Pearl cluster brooch on a black jacket — ii.At the shoulder of an abaya or shayla

Amethyst and crystal leaf brooch — iii.On a clutch or scarf, for a pop of colour

Gift finder

Who are you giving to?

Photo coming soon: the ASAI gift box, open, with pouch and note card

Every order, gift-ready

Opened like a present, because it is one.

i.Our signature box and soft pouch
ii.Your message, handwritten by us
iii.A numbered card naming the piece, its drop and its edition
iv.No prices inside, ever. Send it straight to them.

Photo coming soon: Arifa with her pieces

A letter from our founder

It's never too late to begin.

I'm Arifa Sultan: a mother of two, an event planner and, as I like to say, the boss of one husband. I've been independent since I was young, and I have never believed that marriage, motherhood or a certain age means putting your own dreams aside.

ASAI is that belief, made into something you can hold. I started it to prove to myself that a woman can begin a business at any age, and since then more than 300 pieces have found new homes, each one chosen and packed by me. Even the name is ours: Arifa, Sohail, Ammar and Insiya. Now my son Sohail is helping me take it further, but every piece is still chosen by me.

Arifa Sultan

Read my story

Free styling with Arifa

Not sure which piece? Let's choose it together.

Start a free WhatsApp video chat with Arifa. She'll show you pieces up close, help you match them to the outfit or the occasion, and make sure your gift feels just right. No pressure, and no commitment to buy.

Start a free video chat

#WornWithASAI

Gave an ASAI piece? Show us where it went.

Tag @_asai.market on Instagram. Our favourite each month receives early access to the next drop.

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How our numbering works

Every design gets a number. No number is ever used twice.

BR 04The fourth brooch ASAI has ever released

1 of 1Only one exists. When it's gone, it's gone

CardIts number is printed on the card in the gift box

Made once,loved twice.